CONTENT:
Rebuild my ImageName:Course:Professor Name:(November 4, 2011) Rebuild my ImageIntroductionPublic relation is a very vital component in any organization since it helps it to relate well with its customers and the general public. Without an efficient and effective public relations department in an organization the image is threatened any time there is a crisis or problem, since handling the situation lies squarely on the department which will be able to solve and rebuild the lost trust of the public. This paper gives the four steps in the public relations program that would help the Bank of America solve the public relations problems that were erupted when the bank introduced debit card fees to its customers.The issue of money is an important one in view of the fact that it touches the lives of all people. Through using the four steps i.e. information gathering, planning, communication and evaluation the Bank of America would be able to solve the issue amicably without collapse and not hurting it customers by looking out for public interest.Information gatheringOver the last few years the economy has been faced by many challenges due to a global economic crisis. In view of this, banks have suffered major loss of revenue and hence needed ways and means to recover lost revenue. In fact other banks were bailed out by the government meaning that they had to deduce other strategies to avoid collapse due to ban...
