Task1: An analysis of the macro and micro factors impacting on the fashion industry (key focus on fashion produces)

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Task 1: Task1: An analysis of the macro and micro factors impacting on the fashion industry (key focus on fashion produces)       

Macro Analysis          

PESTLE Analysis of Fashion Industry         

Micro Analysis of Fashion Industry  

Task 2: An analysis of Michael Kors’ internal business factors using Porter’s Value Chain framework

SWOT Analysis

Task 3: An evaluation of potential markets of China, India, Russia and Iran and recommend ONE target market, using 12 Cs frameworks of screening and justification         

Task 4: Recommend a market entry strategy to take Michael Kors into the chosen international market with clear justifications for your choice 

Entry Modes for Michael Kors

Franchising for “China and Russia”  

Exporting for China   

Marketing Mix           

Marketing Mix of Michael Kors for China

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