The Fast and the Furious film is an American series of action movies that revolves around illegal street car racing. Produced by Original Films production and distributed by Universal Pictures, the movie is a franchise which commenced in 2001 with the first film and was followed by six other short films whose storyline correlates to the first film. The subsequent short films were released in 2003, 2006, 2009, 2011, 2013 and 2015 respectively. The film franchise has made more than $3.5 billion at box office across the world. The success of the film in the market and mass public following inspired release of racing video game related to the theme of the respective movies hence increasing the popularity of the series (Wells, 2012).
The Fast and the Furious (2001) was based on a short articled from a magazine titled as “Race-X”. The plot and theme of the move revolves around illicit street racing. The first release caused massive public following and led to the production and release of Fast 2 Furious (2003) with car racing ideology as the original film but with a diversity of themes and characters. The consequent film in the series was The Fast and the Furious: Tokyo Drift (2006) which was seen as a game changer where different characters and location was applied to deliver the story. Following the success of the first three series movies, Fast & Furious (2009), Fast Five (2011), Fast & Furious 6 (2013) and Furious 7 (2015)were produced with the same illicit racing ideology while focusing on diverse themes and storylines. The series incorporates different characters in different movies while some get to star in more than one movie from the series. The future of the series is predetermined with high public and media speculations of Furious 8 (2017). Donna Langely who is the chairperson of Universal Pictures arguably stated that a total of ten films were probable from the series. The fan base for the series is wide and consequent movies are likely to do well in the market just like the predecessors (Wells, 2012).
Overview on Revenues
The box office performance statistics indicates a positively inclining trend on the revenue earned by the release movies from the series. Apart from The Fast and the Furious: Tokyo Drift (2006), all movies in the series showed an increasing trend in revenue earned. The Fast and the Furious (2001)earned total revenue of $207,283,925 of the budgeted $38,000,000. This indicates that the film earned more than 200% of the budgeted cost. Fast 2 Furious (2003) earned approximately $236,350,661 worldwide revenue while the total budgeted cost stood at $76,000,000. The series shows positive profitability throughout individual movies. The total worldwide revenue for the seven series movies stood at $3,601,618,753. American viewership attracted total revenue of $1,238,319,116, while the other territories accounted for $2,363,299,637. These statistics indicate that the series had a wide fan base and viewership in America than the rest past of the world. The enormous revenue earned by the movie indicates wide viewership and great appreciation of the movie by the target audience.
Theme of Cultural Imperialism in the Film
According to Sparks (2012), cultural imperialism in the media was prominent in the 1970s and 1980s. Media content in later years depicts constrained imperialistic aspects due to growth, development and diversity of the media industry. Recent media production contents however…”