BUSINESS PLAN Gardenia Rouge Store New York U.S.A 14TH December 2016 Executive Summary The Ownership - The business structure will be a sole proprietorship. The Management –The owner shall manage the operations of the business. Staff members shall carry out business logistics and customer response. The Goals and Objectives – the business shall aim to provide high-end quality lingerie products in luxury departmental and online stores, later expanding to luxury lingerie boutiques. The business has a prospect of having three more stores in the state of New York within the first three years of operation. The Mission – is to provide the highest quality and trendy high-end lingerie fashion alternative in a serene shopping atmosphere for all fashion savvy women. The Vision – is to be the best fashion house of choice, offering quality lingerie fashion with unlimited variety, lifestyle, and value. The Product – The products shall include bras, knickers, suspenders, corsets, basques, bodysuits, playsuits, garters, chemises, merry widows, bustiers, baby dolls, accessories, intimate gifts, and nightmare. The business will expand to RTW, swimsuits, and many more lingerie products between the second and third years. The Target Market – the business shall target women that are fashion savvy, trendsetters, leaders, adventurous, luxury and glamour seekers within the state of New York. The products shall fit their seasonal and ...