TLH302 Strategic Planning for Tourism and Leisure

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Upon successful completion of this module, students will have demonstrated:

Knowledge 1. A critical appreciation of the political, social and economic forces involved in theplanning and development of the tourism and leisure industry

2. Synthesis of critical knowledge of the ways in which the forces identified in learningoutcome 1 are manifest in the actions of relevant stakeholder groups

3. Judgment of the impact of the forces and stakeholder actions identified in learningoutcomes 1 and 2 on the development of the tourism and leisure industry

. The ability to conduct secondary research on the tourism and leisure industry andcritically appraise the outcomes

2. The ability to apply socio‐political academic concepts to generate critical understanding of the nature of tourism and leisure planning and development and thenapply this critical understanding strategically.

Assessment 100% of the marks for this module are allocated on the basis of a written assignment. Some of the activities organised in class involve you working in groups to develop skills and knowledge that feed into the assignment. In addition, you are encouraged to visit the site thatthe assignment is based on and you are free to do this in groups. You may also find it helpfulto discuss the themes involved in the assignment in groups. However, the final written assignment is an individual piece of work and you must write it individually.

You must take care to avoid plagiarising from other members of the class. (4000 words (+/‐ 10%)) (All learning outcomes covered) – 100% of module mark

Scenario Deal is a beautiful seaside town in Kent, and although tiny, it is a terrific hidden gem. However, with the rise of package holidays and low‐cost airfares making foreign travel much more accessible and affordable, Deal has been struggling to compete. The local authorities though, are keen to come up with a tourism development plan that will help Deal coastal area to build on their heritage and take advantage of new opportunities to develop strong economies and communities for the future. Their long‐term ambition is to see Deal thriving, with a vibrant, creative, and sustainable economy based on strong local businesses that meet the needs of residents, visitors, and investors in the town.  

Part 1 A. Examine the benefits of producing tourism strategic plans for a coastal area and illustrate that with an example of a destination that has benefited from it. (academicand other sources must be used)

B. Evaluate the importance of Collaborative Planning in tourism and justify why this approach would be useful for Deal coastal area. Discuss the pros and cons of this approach

Part 2 C. Compile a brief tourism strategy with clear vision and objectives, which willaddress the current issues and challenges that Deal is facing

D. Describe how your vision and objectives could be implemented and identifythe key stakeholders in charge of delivering those objectives.

E. Evaluate how yourstrategy is going to benefit the residents and visitorssocially and economically.

You can use maps, images, diagrams, tables and other figures to help communicatewhat you want to say. Label all figures. The report must be 4,000 words(+/‐ 10%)

Introduction Clearly outlined the aim and objectives of the reportPresent briefly the context of the destination (Deal)

Main body Explain concepts and theories relevant to strategic tourism planning and development of tourism destinations/coastal areas Justify and evaluate the need for strategic planning and/or various approachesto strategic planning Present particularities of strategic planning for coastal destinations using one relevant example.

Present tourism situational analysis for Deal highlighting the issues and challenges that they are facing Compile a brief tourism strategy for the given destination (Deal) to include:

- vision and objectives

- solutions to current issues and challenges

- stakeholders involved

- ways/means to be implemented

- possible benefits & results/improvements (in case the strategy is implemented)

Conclusion and Recommendations Provide an appropriate conclusion and substantial recommendations

Quality of analysis and evaluation - Considered the issues/concepts from a number of perspectives and properly compared and contrasted the arguments/viewpoints of different authors - Make use of appropriate writing style - Provide evaluative comments based on literature

References Citations and reference list should be presented in correct Harvard referencing style Make use of a variety of relevant academic sources to inform your

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