Learning Outcomes
Upon completion of Assessment Component B students will have demonstrated their ability to:-
- present a summary of a market analysis of a selected brand/organisation, its CSFs and key market segments
- present and discuss specific marketing mix decisions within the context of an identified market segment and related CSFs (critical success factors)
- support the recommendations made with market data and/or marketing theory
produce an essay to a professional standard and reference the contents correctly using the UWE Harvard Referencing system
UK`s Best Assignment Writing Service