The submission is in the form of a strategic management plan report. This should be written in a concise, formal business style using 1.5 spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate and ensure that the report is justified aligned. All work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 3,000 – 3,500 words, although you will not be penalized for exceeding the total word limit.
LO1 Analyse the impact and influence which the macro environment has on an organisation.
LO2 Assess an organisation’s internal environment and capabilities.
LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.
LO4Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.
You have been recruited as a Corporate Strategy Manager by a well-known large global organisation (an organisation of your choice - use your own place of work, if possible). You have been asked to produce an environmental analysis report and strategic growth management plan based on the use of recognised internal and external analytical tools.
Task 1 (LO1, LO2, LO3, LO4)
You are required to produce a report covering the following tasks:
You have been asked to apply appropriate frameworks analyse the impact and influence of the macro environment on a given organisation and its strategies. You should also critically analyse the macro environment to determine and inform strategic management decisions.
You should analyse the internal environment and capabilities of a given organisation using appropriate frameworks. You need to also critically evaluate the internal environment to assess strengths and weaknesses of an organisation’s internal capabilities, structure and skill set.
You need to apply Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation. You must devise appropriate strategies to improve competitive edge and market position based on the outcomes.
You need to apply range of theories, concepts and models, interpret and devise strategic planning for a given organisation. Additionally, you need to produce a strategic management plan that has tangible and tactical strategic priorities and objectives.
Additionally, your report should include a critique and interpretation of information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions.