1 Understand the requirement for a product and/or service portfolio in an organisation
1.1 Assess how a product and/or service portfolio can provide an organisation with a competitive advantage
1.2 Discuss how a product and/or service portfolio can be structured to achieve organisational goals
1.3 Examine the trade-off between the benefits and the risks in having a product and/or service portfolio
2 Understand how to develop a portfolio of products and/or services
2.1 Explain how to build a product and/or service portfolio
2.2 Evaluate the link between a product and/or service portfolio and the product and/or service lifecycle
2.3 Evaluate the relationship between a product and/or service portfolio and marketing in achieving organisational objectives
2.4 Evaluate the significance of feedback in the design, pricing and promotion of a product and/or service portfolio
