• Using appropriate frameworks and concepts for analysing the strategic capability of an organisation, identify the major strengths and weakness of your chosen organisation.

Identification of preferred strategy for chosen organisation

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Task 1 – 40 Marks approximately 1,200 words

 

  • Using appropriate frameworks and concepts for analysing the strategic capability of an organisation, identify the major strengths and weakness of your chosen organisation.

 

Options to select frameworks

 

SWOT

TOWs

VRIO Framework

Or any other suitable

 

  • Using appropriate frameworks for analysing the competitive environment and the macroenvironment facing an organisation, identify the major opportunities and threats facing your chosen organisation

 

Options to select frameworks

 

Porter’s five forces

PESTLE

Or any other suitable

 

 

Task 2 – 40 Marks, approximately 1,200 words

 

  • Outline what you identify the CURRENT strategy of your chosen organisation to be, and assess the extent to which that strategy fits the strategic capability of the organisation and the environment that it faces.

 

Options to select frameworks

 

Porter’s Generic Strategy

BCG Matrix

Or any other suitable

 

  • Using appropriate frameworks and concepts for the generation of alternative strategic options, identify at least TWO (2) alternative strategic options that your chosen organisation could pursue in the future.   Identify the preferred option and justify why you consider it to be the best strategy for the organisation to pursue.

 

Option to select frameworks

 

Ansoff matrix (2 only)

Or any other suitable

 

Task 3 – 20 Marks, approximately 600 words

 

  • Outline the main features of the stance your chosen organisation currently adopts in relation to ethics and corporate social responsibility. 
  • Identify and evaluate the THREE (3) major issues related to ethics and corporate social responsibility that your chosen organisation faces, and recommend ways that they should be handled consistent with the preferred strategy you identified in Task 2. 

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