What does marketing mean?

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Marketing Techniques


Many non-profit organizations such as universities, churches, government agencies, and charities, are using marketing techniques very similar to the ones used by traditional businesses. Do you approve of this, and are there any issues related to this practice that you would like to raise?

A few hints to get you started (Do not answer by question, but incorporate these into your answer.): 

What does marketing mean? 

What is marketing success predicated upon? 

Where do needs enter? 

Does marketing create efficiencies? 

What is the purpose of a non profit? 

How similar are for profit and non profit firms? How different? 

Has society changed? 

How do you define ethics? 


Marketing Name: Institution: Every business owner or manager has to show the company ideas, their brand and communicate with the world about the designs, by carrying out market research and establishing the philosophy of the customers’ behavior. As such, the aspect of marketing relates to the management process through which the business owners and managers are able to identify, anticipate and also satisfy the needs of the customers with an element of profitability. Today most of the businesses do not just rely on the physical stores that they run, as most of the businesses have now adapted to changing landscape in business. Online presence is one of the most crucial pillars towards advertising


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