What elements of human behavior and mental process are important to advertising

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Consider the job of the advertising industry – they need to produce commercials and ads
that result in you remembering their product and create in you the desire to use/own their
product.
Reflecting on our discussions over the course of the semester, discuss what elements of
human behavior and mental process are important to advertising. If you were an
advertiser, what would you need to understand about psychology to be successful at your
job?
Give special consideration to the chapters on biology, consciousness, memory, learning,
and social psychology when thinking about this question (though you can use any
information you think is relevant).

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