Assignment 1
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Programme Title
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BA/FdA Events Management
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Module Title
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Events Marketing
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Module Code
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344
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Assignment Title
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Proposed Marketing Plan for Event Concept
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Level
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5
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Weighting
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100%
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Lecturers
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Nikki McGavin and Nic Pioli
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W/C Hand Out Date
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19/09/2017
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Due Date
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By 19:00 on 08/12/2017FT
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Feedback Post Date
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26/01/2018
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Assignment Format
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Report
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Assignment Word Count
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2,000 words
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Presentation Duration
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Module Learning Outcomes covered in this assignment
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1, 2, and 3
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Submission Format (include ATS key for hard copy submission
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e-Submission
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Individual
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How will the External Examiner access sample material?
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Choose an item.
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Assignment Task
You are required to work individually to create a 2,000 word marketing plan for the one of the following events:
Birmingham Comedy Festival http://www.bhamcomfest.co.uk/index.htm
Childcare Expo Midlands http://www.childcareexpo.co.uk/midlands/
Birmingham Literature Festival https://www.birminghamliteraturefestival.org/
Big Family Festival http://www.bigfamilyfestival.co.uk/
Your plan should include:
a) A brief overview of the Event concept
b) Your SMART marketing objectives for the event
c) Your chosen target market (include details of supporting research/data).
d) The internal and external marketing factors of your event (SWOT and PESTEL)
e) Vision and mission statements for the event
f) The suggested elements of the Communication Mix that you will use to promote your event
g) A systematic application of The 7 P’s (the Marketing Mix) to the marketing of your event
h) Integrated Marketing Communication (IMC) theory
i) A forecasted marketing activity budget.
j) A Gantt chart (marketing activity calendar)
Task Guidance
For guidance on this assignment, please access the assignment vodcast available through Canvas.
General Assignment Guidance
