1. Explore the reasons behind your chosen target markets for your marketing calendar campaign.

Marketing planning calendar

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You are required to demonstrate your knowledge of the marketing planning process and its practical applications. 
You will do this by answering 2 short answer essay questions relating to your organisation( Keats House,London).
Tha questions are:
1. Explore the reasons behind your chosen target markets for your marketing calendar campaign. 

2. Assess 3 key macro issues that affected your decision making for your marketing calendar campaign. 

Each question requires 500-500 words, 1000 words all together.
I have attached my marketing planning calendar for Keats House,London and the assignment brief as well.

Module Learning outcomes:
i. Assess the nature of the tourism marketing environment 
ii. Recognise and apply the principles of the marketing planning process.

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