1. Using Gibbs’ Reflective Cycle (see Appendix A of this document) or an appropriate alternative reflection framework, provide a reflective account of your Icarus activity.

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MSc in Professional Accountancy (MPAcc)

Module: PAM006 Strategic Financial Project (SFP)

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Section 1 (90% weighting of this assignment) 

Your Individual Case Study/Workplace business plan report

To complete this assignment you are required to produce a business plan report suitable for consideration by the management team of the case study company/your workplace in the context of the strategic challenges facing the company. This case study will either be the case provided by the module team or a case related to your workplace context. Your report should be between 4,000 words and a maximum of 4,500 words. Penalties apply for exceeding the word count. No formal penalties apply for using fewer than 4,000 words but in so doing you may be penalizing yourself as it is likely to be challenging to respond to the requirement in less than 4,000 words. When combined with Section 2 the total word count should not exceed 6,000 words. State an accurate word count at the end of this Section or on the title page. Failure to do so will result in a 5 mark penalty. In producing your business plan/consultancy report you should:

a) Identify, explore and evaluate alternative strategies for developing the business.

b) In undertaking a) above, research the relevant ‘real world’ industry, market and business environment the company is situated in. You should use a combination of relevant real world primary and/or secondary research to provide the basis upon which your strategic choices are made.

c) Arising out of a) and b) above, set out a compelling five-year business plan report designed to enhance shareholder value. You may use your own definition of shareholder value but must explain and justify it. The plan may identify a range of strategies for consideration but should ultimately put forward your recommendation with evidenced justification.

d) Identify specific KPIs to assist in measuring to what degree shareholder value is being enhanced.

e) Review your proposed plan, and identify and assess the key risks within it.

You should include graphs, tables and figures within the main body of the report where appropriate. Please refer to the Project Presentation Guide document within the Final Project section on the VLE for word count guidance for tables and graphs. You may also wish to include extracts of your spreadsheet planning tool results within your business plan report to strengthen your justifications and evidence. You are not required to submit the actual planning tool. If you carry out any primary research you should include relevant extracts within an appendix as part of the evidence of carrying out that primary research and appropriate analysis. Where you carry out secondary research you should ensure you reference appropriately.

Section 2 (10% weighting of this assignment)

Required:

1. Using Gibbs’ Reflective Cycle (see Appendix A of this document) or an appropriate alternative reflection framework, provide a reflective account of your Icarus activity.

In addressing this task you should ensure that you do not just describe each round of the Icarus activity but rather reflect upon the learning experience through evaluation, analysis, conclusions and ultimately provide your future plans for enhancing your professional practice. Overall, the reader is seeking to be provided with a written account that captures your critical thought process of reflection. Accordingly, the marking criteria for Section 2 will consider overall cohesion but with particular emphasis on the quality of your evaluation, analysis, conclusions and action plans. Please note that if you use an alternative reflective framework you should state what it is and cite its author. The marking criteria will still be seeking evaluation, analysis, conclusions and action plans.

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