New Product for IMAN Cosmetics Student: Professor: Course title: Date: New Product for IMAN Cosmetics Current brand structure The new product is tasty lip balm for IMAN Cosmetics. The product is essentially meant to be a product line extension. Currently, IMAN Cosmetics offers a makeup product line that includes lipstics, eye shadow, eye pencil, foundation, concealer, blush, face powder, bronzer, mascara, as well as skin care products. All these products are closely related; the tasty lip balm will join this brand family. The lip balm product is a good addition to IMAN’s current product mix since it will cover an important market which the company does not cover at present. The product line extension will expand the market for IMAN Cosmetic’s products since it will give customers greater choice and provide products which meet the needs of customers mor
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