Assignment 2: Business Plan A comprehensive, integrated plan for the development of a new business activity
The following should be noted alongside the coursework details overleaf:
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This assignment contributes to 80% of the overall module grade.
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The word limit of this assignment is 5000 words +/- 10% which does not include referencing and title page. Where an assignment exceeds the stated word limit, the following will apply:
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Award a mark that reflects deficiencies in the work as submitted, that is in line with explicit marking criteria and is proportionate to the extent to which the word limit is exceeded or
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Disregard work submitted above the word limit.
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Assignments are to be submitted through Turnitin in Blackboard. You can submit your assignment multiple times up until the deadline. Once the submission date has passed, the system will not allow re-submission.
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Students may request an extension to the stipulated due date. To request an extension, you will need to log into My Bangor https://my.bangor.ac.uk/en/ and locate the request centre from the drop-down list of the Online Services tab.
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Where an assignment is late without an agreed extension, the following rules will apply without prejudice:
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Submitted up to 7 days after the original submission date - Assignment will be capped at the lowest possible passing grade, which at undergraduate level is 40%.
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Submitted after 7 days without a valid extension – Assignment will be zero graded.
Before submitting your assignment, please ensure that it is properly referenced to guard against accusations of malpractice. Guidance on referencing can be found at Teaching & Learning Support Resources Gateway and Referencing for Bangor Business School.
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You are reminded not to copy material from any sources without properly referencing it, as this constitutes plagiarism. Plagiarism is defined as using without acknowledgement another person’s words or ideas and submitting them for assessment as though it were one’s own work. This includes copying materials from the internet, unfair use of generative artificial intelligence software such as Chat GPT, rewriting published material without acknowledging the source and the translation of materials using unauthorised methods or essay mills. Cases of plagiarism will be referred to the Business School Academic Integrity Officer for investigation and may be subject to a deduction of marks, which can result in an overall mark of 0%.
You have been asked to develop and adopt a business idea for the purposes of this module and its assessment process.
You are required to write a formal business plan on behalf of this business that will ensure its success. Success can be measured in different ways and you must identify your criteria for success. An example might be the securing of finance for a particular project; another might be the achievement of certain operational objectives. The Plan will therefore have a wide readership and must include sufficient information to satisfy this broad range of different interests.
The Plan must be presented in an acceptable format and include research-based information. Although the Business may be make-believe, you are required for the purposes of this assignment to base your assumptions on evidence.
The essential elements in the business plan were set out in the first assignment, the Business Proposal. They are as follows:
1. The business idea
2. Industry related issues
3. Target market and customer related issues
4. Founder related issues
5. Financial issues
6. Overall business potential
A recommended structure and more detailed contents of the final Business Plan will be discussed during lectures.
The work should be completed in no more than 5,000 words. In addition, it is expected that you include an appendix incorporating financial projections. Further details of the assignment’s requirements will be explored in the series of workshops and support sessions to be held with the module leaders.
