43 Tapping into New and International Markets

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This is an individual report which must be submitted by each learner. This should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs, subsections and illustrations as appropriate and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 3000–3,500 words, although you will not be penalised for exceeding the total word limit. Learners must keep a backup copy of all work in progress, and final assignments, in case of IT failure or work being lost.

Please use Appendix 1 (Student assignment submission and Declaration) as the front page to your assignment submission.

LO1- Analyse the opportunities and threats for firms exposed to an increasingly globalised environment.

LO2 Illustrate the advantages of trading blocs for firms.

LO3 Determine the importing and exporting process and the practicalities involved.

LO4 Evaluate ways SMEs can tap into international markets.

You are working for an organisation (an organisation of your choice or the organisation currently employed at) as a Senior Business Development Manager. The business has seen great increase in revenue and has built up reserves over the past few years and due to this the Directors of the organisation are interested in exploring options of reinvesting the surplus income in order to generate further income streams and increase revenue resultantly. You have been given the task to put forward the most appropriate course of action in the form of a report. You are well aware of the benefits and have been determined to put forward a proposition to expand nationally or internationally for a while now and this is the proposal you decide to put forward as a report.

 

Your report should examine the challenges and opportunities for global growth within the specific region and explore the advantages of trading blocs and trade agreements that relate specifically to the given region. The report should also critically evaluate how these stimulate and generate global growth. You should provide an introduction to the chosen country and region and include a critical analysis of the global business environment and the influence of key global drivers specifically in relation to the chosen country. You should discuss the rationale for SMEs to expand their business internationally and critically analyse the opportunities and challenges for global growth.

 

Your report should further provide information and steps on how a business can start up an exporting business and should include advantages and disadvantages of the different types of exporting processes for exporting merchandising and services. You should provide detail of the documentation that is required e.g. letter of credit, packing list, commercial invoice, terms of payment, customs document. You should also include an evaluation of the different methods of tapping into new international markets, including its limitations and benefits. At the end include justified recommendations on appropriate methods and countries to meet specific business requirements.

 

The structure of the report should be as described and provided below:

  • Table of contents
  • Introduction
  • Main body
  • Conclusions
  • Bibliography

 

*Please access HN Global for additional resources support and reading for this unit. For further guidance and support on report writing please refer to the Study Skills Unit on HN Global www.highernationals.com

LO1- Analyse the opportunities and threats for firms exposed to an increasingly globalised environment.

P1 Explain the global business environment in which small and entrepreneurial businesses operate.

P2 Analyse the threats and opportunities that face SMEs in an increasingly competitive global environment.

M1 Provide evidence based analysis of the global business environment in which small and entrepreneurial businesses operate using specific examples.

M2 Critically analyse the implications of threats and opportunities that face SMEs in an increasingly competitive global environment.

D1 Critically evaluate how SMEs are able to take advantage of international opportunities and overcome barriers.

LO2 Illustrate the advantages of trading blocs for firms.

P3 Determine and analyse the advantages of international trading blocs and agreements.

P4 Explain the various tariff and non-tariff barriers that exist in the international trading environment.

M3 Evaluate the advantages of international trading blocs and agreements and their implications for SMEs

LO3 Determine the importing and exporting process and the practicalities involved.

P5 Determine the advantages and disadvantages of importing and exporting and how to secure a deal.

P6 Explain the differences between merchandise and service imports and exports.

M4 Apply the appropriate import and export process to an organisation and make recommendations on how they could be applied in an international context.

D2 Produce valid and justified recommendations for use of different approaches in an international context

LO4 Evaluate ways SMEs can tap into international markets.

P7 Evaluate the various methods in which SMEs can tap into international markets.

P8 Compare and contrast the various ways SMEs can tap into international markets, assessing the pros and cons of each method.

M5 Evaluate different methods SMEs can use to tap into various markets with application to a small business or entrepreneurial venture, making valid recommendations.

D3 Justify recommendations with supported critical consideration and evaluation of the implementation of different methods

Price: £120

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