5X7V0046 Applied Marketing Research and Analytics

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  1. Identify appropriate research approaches in a specific business context.
  2. Conduct research in line with ethical and legal guidelines, meeting research quality standards.
  3. Present research results effectively, conveying the implications of research results for strategic decision making.
  • PLO1: Apply critical thinking to practical and theoretical problems.
    • 1.1.1    Identify and interrogate relevant data and literature sources using methods appropriate to level of study and to discipline.
  • PLO2: Be effective communicators.
    • 2.1.1    Organise work in a logical structure in order to draw conclusions that follow from line of argument.
      • 2.1.3    Demonstrate digital skills appropriate to level and to discipline.
      • PLO3: Demonstrate an awareness of ethical, corporate social responsibility and sustainability issues appropriate to the level of study and the discipline context.
        • 3.1.1    Recognise, explore, and reflect on key ethical issues as they affect own and others` practice.
        • 3.1.2    Recognise, explore, and reflect upon corporate social responsibility and sustainability issues as they affect different stakeholders.
        • PLO4: Demonstrate professional and commercial/corporate awareness.
          • 4.1.1    Identify and explain professional and commercial/corporate issues.
          • 4.1.2    Critically evaluate professional and commercial/corporate issues.
      4.2.1    Identify and explain debates in their global and/or international context.

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