7BSP0355 0206 2023 Case Analysis Companion

Overarching task:

Choose one company from the list provided below and conduct a comprehensive analysis utilizing the module`s analytical tools introduced in the IBS lecture/ tutorials. Employ at least one tool from each unit and engage in a thorough discussion of your findings with your group. Pay careful attention to the questions outlined below for each unit. Document your individual responses and retain this record as evidence of your personal intellectual journey, to be submitted at the end of this semester. Ensure your key arguments are supported by academic theory, backed by clear evidence, and accompanied by verifiable citations. Address each section of the companion individually and express your insights in your own words to minimize the risk of plagiarism.

Choice of companies to select from for coursework2: (Select one company per student).

1. Abercrombie & Fitch (US),
2. Airbus (Europe),
3. Avianca Airlines (Columbia),
4. BestBuy (US),
5. CarbFix (Iceland),
6. Ethiopia Airways (Ethiopia),
7. Fenty Beauty (US),
8. Gucci (Italy),
9. iCliniq (India),
10. InterContinental Hotels & Resorts (UK),
11. Jumia (Africa),
12. Mulberry
13. Musinsa ( S. Korea),
14. NSO Group Technologies (Israel),
15. OddBalls (UK)
16. Oman Air (Oman), , 
17. OpenAI (US), 
18. Pardue Pharma (US),
19. Polestar (Sweden/ China,
20. Revolut (UK) ,
21. Tovala food tech (US),
22. Western Air (Bahamas).

Further guidelines:

The Case Analysis Companion (CAKE) is designed to enhance your learning throughout this semester. It serves as both a formative record of your individual weekly intellectual journey and a summative document meant to be refined and incorporated into your end of semester CAKE, report, individual presentation or group discussion. Below are some specific instructions:

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1. Select a company from those listed above, research it, and critically analyze its global/international strategies by addressing the weekly questions on pages 2 and 3 of this companion.
2. During the formative stage, this document does not have a suggested word count. However, for the summative stage, limit the word count to 2000-2500. Write as much as needed during the formative stage to thoroughly analyze the selected company, ensuring preparedness for tutorial discussions and summative assignments.
3. Complete each section before the relevant tutorial and have it on hand while you meet to write your weekly blog.
4. While discussing the company in groups, prevent academic misconduct and plagiarism by expressing your answers in your own words. When using external sources, ensure correct referencing.
5. As you research and analyze the selected companies, use the provided questions in this document to engage in weekly lectures and tutorials. Bring your companion to each session to contribute to informed class discussions and refine ideas for your summative assignments.