A understand marketing in the travel and tourism sector

UNIT 12 Marketing in Travel and Tourism

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Learning aims

In this unit you will:

A understand marketing in the travel and tourism sector

B be able to design and use market research in the travel and tourism sector

C understand how the travel and tourism sector provides a range of products and services to meet the needs of different types of customer

D understand the use of promotional materials in the travel and tourism sector. 

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