a) Using appropriate strategy and innovation frameworks, evaluate the key drivers of innovation and entrepreneurial opportunities contributing to the ongoing success of Cirque du Soleil.

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Question

(a)   Using appropriate strategy and innovation frameworks, evaluate the key drivers of innovation and entrepreneurial opportunities contributing to the ongoing success of Cirque du Soleil. (60%)

 

(b) Critically analyse the view that Cirque du Soleil’s success can be attributed to the successful application of Blue Ocean strategy. (30%)

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