GROUP DEBATE
Odd number groups (1, 3, and 5) will be required to support the motion:
“Social media is an essential consideration as part of the marketing mix. Not only because it is cheaper, social media, also helps companies to reach their target audience with more accuracy. This strategy is suitable when trying develop long-term marketing strategies”
All groups are expected to reflect on "How will marketers create, manage, communicate and deliver superior customer value in this scenario?" in relation to the development of the events they present.
See below for some useful links to help structure arguments:
http://s3.amazonaws.com/academia.edu.documents/43308767/Were_all_connected_The_power_of_th e_soci20160303-175171b2y4oc.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1492529541&Signature=esYrOJV%2F 7vaFyYbNxn4B0oLzg4g%3D&response-contentdisposition=inline%3B%20filename%3DWe_re_all_connected_The_power_of_the_soc.pdf
http://michaelhaenlein.com/Publications/Kaplan,%20Andreas%20%20Users%20of%20the%20world,%20unite.pdf
https://pdfs.semanticscholar.org/d1bc/3b9e37683adebd5e14e7ffffbdae3a955ff1.pdf
