Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo, Amazon, or Google) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link. Name: Professor`s Name: Course Title: Date: Company/Brand Selected (Alfa Romeo, Amazon, or Google): 1. Target Customers/Users Who are the target customers for the company/brand? The company targets customers that are looking for a one-stop-shop, where they can get all the convenience that they can get from their busy schedules. As such, these will be mostly clients that are working and want to make purchases on the go without the hustle of going to the store in their area. The customers may also be engaged in other activities such as studies, that they do not have the time to go through the local stores looking for what they want (Jallifier, 2013). These are also customers that are looking for the best prices, but still
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