CONTENT:
[student`s name][professor][course][date of submission]Annotated Bibliography for Analyzing a CommercialWheatley, John H. “Influence of commercial`s length and position.†Journal of Marketing Research 5.2 (1968): 199-202. Print.In this 1968 article, John ADDIN Mendeley Citation{e3b6aae8-1411-403a-a259-e3e7cf1bd68c} CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "author" : [ { "family" : "Wheatley", "given" : "John H." } ], "container-title" : "Journal of Marketing Research", "id" : "ITEM-1", "issue" : "2", "issued" : { "date-parts" : [ [ "1968" ] ] }, "page" : "199-202", "title" : "Influence of commercial`s length and position", "type" : "article-journal", "volume" : "5" }, "uris" : [ "http://www.mendeley.com/documents/?uuid=e3b6aae8-1411-403a-a259-e3e7cf1bd68c" ] } ], "mendeley" : { "manualFormatting" : "Wheatley", "previouslyFormattedCitation" : "(Wheatley)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" } Wheatley reports the findings of a laboratory experiment on the how length and position within a program affects a commercial`s effectiveness. This study is important in analyzing why the commercial, It`s Halftime in America – Chrysler has been awarded as the best superbowl commercial. Moreover, through the findings of Wheatley`s study, advertisers can discover when the Chrysler commercial should be shown so as to create the greatest impact to audiences.Rohloff, Albert C. “Quantitative analyses o...
