The student is required to write a 1,500 words essay (excluding appendices) in Word
Document and a Presentation slide of 8 to 10 slides which is based on the case below:
Task A: Report (40%)
The student is required to select an established business organization (Sole
proprietorship, Partnership, or Corporation) to discuss the following topics: -
i. Introduction
ii. Business Ownership
iii. Analysis of External Environment
iv. Marketing Plan
v. Conclusion and Recommendation
INTRODUCTION
Report the business description of the selected
organization with the following details:
o Name of the company, nature of business,
product, or service that provides to the
customer.
o The goal, purpose, and objectives.
o Mission statement
BUSINESS OWNERSHIP
o Tell the type of business ownership for your
selected organization
ANALYSIS OF EXTERNAL ENVIRONMENT
o Discuss how the four (4) external
environments- Political, Economic, Social and
Technological environment affect your selected
business.
Task B : Presentation (10%)
PRESENTATION
You are required to do a presentation of your report in class using the necessary visual
aids needed for your presentation with 8 to 10 slides. This presentation will include all
the points incorporated in your report and should be between 8 to 10 minutes in length.
