Demonstrate knowledge and understanding of organisations, institutions, and markets within the business environment.
Understand and interpret information relevant to an analysis of a firm`s business environment (in this case, Booking.com).
Demonstrate an understanding of how economic, political, social, technological,
environmental and ethical factors impact on business activities and their stakeholders, through the use of SWOT/PESTLE analysis.
Demonstrate an understanding of how economic, political, social, technological,
environmental and ethical factors impact on business activities and their stakeholders, through the use of SWOT/PESTLE analysis.
The effective operation of a business requires a good understanding of the interaction between different types of organisations, institutions and markets that make up the business environment on the one hand, and the ability to interact and work with the different people/parties that make up a group on the other.
This assignment provides the opportunity for students to demonstrate teamwork via the preparation and display of the information that shows an understanding of the different types of organisations, institutions and markets that make up the business environment.
The effective operation of a business requires a good understanding of the interaction between different types of organisations, institutions and markets that make up the business environment on the one hand, and the ability to interact and work with the different people/parties that make up a group on the other.
Presentation Preparation and Delivery
• Research and Content Development: Gather and analyse information
from credible sources, ensuring the presentation is well-researched and evidence based.
• Visual Aids: Create and print a poster with engaging and informative visual aids, such as images, charts and graphs, to enhance the presentation and facilitate audience understanding.
• Rehearsals: Conduct multiple rehearsals to ensure smooth delivery.
- Send the Poster to your lecturer via email, before the day of delivery.
• Q&A Session: Prepare for potential questions from the audience and develop well-informed responses to demonstrate a deep understanding of the topic.
Expected Deliverables
• Printed (optional) poster presentation in class, on week 5.
• Presentation Script: ensuring a cohesive and well-coordinated presentation.
• References: A list of all sources cited during the presentation, formatted according
to CCCU-Harvard referencing guide
• Dima, A, M. and D`Ascenzo, F. (2021) Business Revolution in a Digital Era. Springer Proceedings in Business and
Economics. Springer, number 978-3-03059972-0, December.
• Hamilton, L. and Webster, P. (2018) The International Business Environment. 4th edn. Oxford: Oxford University
Press.
• Morrison, J. (2017) The Global Business Environment: Challenges and Responsibilities. 4th edn. London:
Palgrave.
• Whittington, R. and Angwin, D. and Regner, P. and Johnson, G. and Scholes, K.(2017) Exploring Strategy: Text
and Cases.
• Pearson Higher Education
