Evaluate the impact of current strategic issues for an organisation in the global business environment related to the tourism industry
Critically assess the strategic position of a global organisation, preferably related to the tourism industry
Develop the skills to analyse the competitive environment and identify strategic opportunities and threats at a global level
Recommend and justify a future strategy and an implementation plan for a global organisation
Students will be required to produce one piece of written work for the assessment for this module which will cover MOs 1,2,3 & 4. The written assessment will consist of a 4,000-word case study report (100%) on strategic management of a tourism organisation - British Airways
This assignment will encourage students to gain an understanding of the principles of Global Strategic Management and their application within the tourism industry. It will facilitate them to have an in-depth understanding of the nature of global corporate strategy, strategic decision making and global strategic processes within and between organisations.
This assignment will encourage students to apply what they learnt from the module to a topic and will be submitted in the form of a case study. Through the development of a 4,000-word case study report, students will have the opportunity to demonstrate their comprehension of global strategic management concepts and analyse the various drivers of sustainable strategic development and apply strategic management principles across a range of organisational types, showing an ample knowledge of such concepts as sustainability, corporate responsibility, strategic planning, decision-making and implementation.
Strategic Management of a UK based tourism organisation in the global business environment context
- 1. Conduct case study research on global strategic management and of British Airways - the UK based tourism organisation.
Demonstrate an in-depth understanding of the nature of global corporate strategy, strategic decision-making, and global strategic processes within the chosen organisation; explore its internal and external business environment, its global strategic opportunities, global strategic issues/challenges, and its competitive advantage.
Provide recommendations for a future global strategy and implementation plan for the chosen tourism organisation (4000 words).
The Case Study must:
- Define strategy, global strategy, global corporate strategy, and global strategic management.
- Explore the internal and external environment analysis of the selected tourism organisation.
- Discuss the nature of global strategic processes, global strategic options, and strategic decision-making.
- Discuss organisational culture, organisational resources and how they impact the strategic context of the chosen organisation.
- Discuss the global business issues in relation to your chosen organisation, and the strategic context of the organisation.
Description of the task:
The guidance below sets out the requirements of the task and a suggested structure for the case study.
Chapter One - Introduction (350 words) – Aims and objectives of the case study, comprehensive definition of strategy, global strategy, global corporate strategy, and global strategic management. Also, introduce the tourism organisation of your choice from the four organisations with its brief history, and outline the structure of the case study research.
Chapter Two - Strategy, Global Strategy and concept of Strategic Management (600 words)
- Discuss the organisations vision, mission, culture and values.
- Demonstrate an understanding of global strategic management in your organisation of choice.
- Mention your organisations strategic positioning and options.
- Discuss the strategy and strategic management as it relates to their strategic positioning and options.
Chapter Three – Organisational strategy, corporate strategy, strategic processes, strategic options, strategic decision making (650 words).
- Demonstrate your understanding of the nature of organisational strategies by defining corporate strategy, strategic processes, strategic options, strategic decision-making.
- Implement /apply how important these are to your chosen organisation.
Chapter Four – Transitioning of Strategic planning, Industry Interpretation and the Organisational Impact (650 words).
- Demonstrate an understanding of the BCG Matrix applying it to your organisation.
- Explain Mintzberg’s five Ps of strategy and apply it to the tourism organisation.
