CMDST301 Global Strategic Management

Module aims: Through the completion of this module students will:

1. Be introduced to develop the concepts of strategic management in a critical way and focuses on the application of the relevant strategic management conceptual frameworks.

2. Be developing a strategic analysis and strategic plan throughout the course, facilitating further application of the theory learned. The combination of the module content and its continuous application by the students allows the learning outcomes of knowledge and application of the concepts to be achieved together with a critical, analytic approach in an international setting.

3. Be introduced to the elements in order to allow students to develop their own strategic thinking, and have the ability to apply them in various organisational settings.

 

Module learning outcomes: Upon successful completion of the module the students will be able to:

1. Demonstrate knowledge, comprehension and application of the taught theory through active and consistent contribution to organisations.
2. Understand how complex problems can be managed within a business framework.
3. Critically contrast and compare related theoretical concepts presented in the lectures and readings, and understanding the inherent differences and similarities.
4. Create, develop and design strategic plans in a case study based practical application of the taught theory.
5. Be confident in developing a strategic position and making strategic choice and strategic implementation based on well researched evidence and a strong theoretical base.

 

Overview of learning and teaching activities on the module: The module will normally be delivered via a series of weekly 2 hours teaching blocks comprising interactive lectures and group discussions /workshops / case studies covering the core theories and practice variety of teaching approaches is used, including lectures, seminars, case analysis, teamwork and extensive use of electronic resources for guided research. Students will also carry out directed and independent learning during the study of the module.

Directed Learning: Directed Learning are directions provided by a faculty member that channels students to complete specific tasks within a specified period of time. These can be instructions to read or learn specific topics. Alternatively, it could be the completion of set tasks or activities in a tutoring session or after. This allows the students to gain more practice on a concept or skill introduced in class. It usually requires a follow-up session with tutor after completion.”

Independent Learning: is the process by which students take the initiative, with or without the assistance of faculty or peers, in diagnosing their individual learning needs, formulating their own learning goals and identifying adequate resources for learning. They choose and implement appropriate learning strategies and evaluate the learning outcomes achieved.

Assessment brief/s:

Tesco Company is a retail grocery supermarket that operate in the UK and in several European countries as well as in the USA. The organisation is making plans to enter and operate in the African (Nigeria, Ghana and Kenya) market and is focusing on a viable business strategy to use owing to the business environment in these region. As a business strategist, you have been contacted to provide them with strategic solutions by addressing the following questions.

1. Analyse the business environment (both micro and macro) of a selected African country (Nigeria, Ghana or Kenya) using appropriate models. (1500 words)

 

1. Use any appropriate strategic models like ANSOFF, Blue Ocean or any model of your choice to design appropriate business strategy for the company. (1500 words)

 

1. Using appropriate change management models, explain the challenges associated with the recommended strategies and how to overcome them.

(600 words)

NOTE: use the remaining wordcount (400) for introduction (200 words) and conclusion (200 words)

 See below for the full explanation of the marking criteria.

The Topic/title

1. Feel free to discuss possibilities with your lecturer. It’s usually best to research a company and study the one that offers most information about the strategies, business frameworks, use of appropriate strategic models, tools, theories and concepts of strategic management.
2. ‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
3. Recommendations could relate to the future, or to what others could learn from this situation.

  Basic Format:

• A title page, a contents page, an introduction, a main section with sub-sections, and a recommendation, conclusion and references. Clear headings are essential. Relevant sources of information should be cited using the Harvard referencing system.
• Any areas of doubt need to be raised with your lecturer

 

The tasks A to E addresses all the learning outcomes.

LENGTH REQUIRED

 

A maximum of 4000 words not including contents, appendices or list of references. 

 

FORMATTING AND LAYOUT

 

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Document format: Report
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
5. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

 

The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.