You have been tasked with delivering a professional workshop session for PLC Digital Marketing Agency Qatar. The workshop will be a minimum of 60 minutes in duration.
The Digital Marketing Analytics to be covered in the workshop sessions are as follows.
- Social Media Listening & Analytics
- Search Analytics
- Audience Analytics
- Brand Analytics
- Ecosystem Analytics
- ROI Analytics (Incl. Return on Investment, Return on Engagement, Return on Influence, and Return on Experience).
You will be allocated one of the above areas of digital marketing analytics to cover.
The workshop will comprise of a knowledge-based section and an application-based section.
The knowledge section will cover the key knowledge and skills around your analytics. This should include key theories, models, research, industry insights, etc.
In the application-based section you will demonstrate your specialist digital marketing analytics in action. This should include data acquisition to digital marketing insights.
The demonstration should be focused on how your analytics can;
- Inform marketing programmes;
- Anticipate a crisis;
- Improve customer service & CRM;
- Launch a new product or service.
The workshop must be a professional workshop that is appropriate for delivery to an agency client organisation.
You are required to submit the following 24 hours before your scheduled workshop presentation:
Workshop Plan.
Workshop Presentation Materials (Slides, Activities, etc.)
