Case Study: eBay - The Online Marketplace Powerhouse
This case study examines eBay, a pioneer in online auctioning and a leading online marketplace. Your task is to analyze eBay`s business model, growth strategies, and the role of digital media in its success. Instructions:
• Read the provided case study carefully. Pay close attention to details on eBay`s history, mission, revenue model, user propositions, competition, objectives, and success factors.
• Analyze eBay`s Business and Revenue Model. Identify the core elements that generate revenue for eBay. Consider the fees charged, transaction volumes, and value-added services offered.
• Evaluate the Impact of Digital Media and the Internet. Explain how the characteristics of digital media and the internet, such as global reach, network effects, and scalability, have facilitated eBay`s growth.
• Analyze eBay`s Strategic Decisions. Discuss how specific strategies such as category expansion, format innovations (Buy-It-Now, Dutch Auction), and localized marketplaces have supported eBay`s growth.
• Discuss Potential Challenges and Risks. Briefly mention the risks and challenges associated with international operations as outlined in the case study.
