On successful completion of this module, a student will be able to:
- Discuss, analyse and evaluate the diverse range of business events.
- Evaluate the socio-economic impacts of business events.
- Analyse the impact of technological developments on the industry sector and discuss potential future scenarios.
Apply theory of business event management to a proposed live event project or case study, with consideration of effective event planning, design, development, marketing and branding
ASSESSMENT
Assessment will comprise of the following two components.
Component 1: A group project will involve the students engaging with a live project or case study at the local, national or international level.
Component 2:
A report discussing the main theoretical aspects of the corporate event sector with reference to the impact of technology and the management of the event experience.
Assignment Brief for Component 1
A Group PowerPoint Presentation (15 minutes) will provide evidence about the demonstration of your sound knowledge and understanding of the business event sector. Your presentation should be evaluative and analytical in nature, with a demonstration of adequate critical thinking skills. The purpose of this task is a better demonstration of your presentation and oral communication skills. A group project will involve the students engaging with a live project or case study at local, national or international level.
You will be required to explore the live project or case study of event management at local, national or international level.
Moreover, Your Group PowerPoint Presentations should be professionally designed and presented.
The presentation will include a maximum of ten slides.
Learning Outcome of Component 1:
Apply theory of business event management to a proposed live event project or case study, with consideration of effective event planning, design, development, marketing and branding.
Key Element of Component 1:
Select a Proposed live event project of your choice or a relevant case study and apply the event management theories and project management techniques for designing and development of proposed live business event for the identified client. Moreover, the following points should be taken into consideration.
- Introduction of Proposed Live Event Project
- Event Management Theories
- Event Planning
- Event Design & Event Development
- Event Marketing Plan
- Event Budget and Resources
- Event Risk Management
- Stakeholder Analysis of Event
- Stakeholder Communication Plan
- Conclusion &Recommendations
Assessment Criteria:
You will be assessed on the basis of the above heading and the following points.
- Voice Tone: Competent, interested and Sound Friendly
- Voice Projection: You should be audible to the entire audience clearly
- Clarity and Pace of Speech will enable the audience to absorption of message
- There should be facial expression with adequate eye content
- Excellent Body language
- Attractive and bright colour and slide design
- Effective use of images
- Slide Transition and Custom Animation
- Effective bullet points
- Spelling, Punctuation and Grammar
Further Guidance
- This is a research-centric project. The presentation should be supported with academic literature with a demonstration of extensive reading evidence.
- A minimum of 10 academic sources should be included in the entire presentation.
- Follow the Referencing Guidelines of Suffolk University
- The presentation should be supported by appropriate visual aids such as PowerPoint.
