Exploring Online Consumer Behavior John, A. Smith & Jane, L. Doe Liberty University Abstract Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. EXPLORING ONLINE CONSUMER BEHAVIORS The Internet has been accessible to the public for ove...