Article critique Name Course Tutor Date Article Critique Summary of the article Gaining Influence by Word of Mouth, By Randall Frost Gaining influence through word of mouth is a business marketing article. Roper ASW pollster Ed Keller and John Berry, in the article advocate for the strength of the word of mouth as a marketing tool. Just like the internet can spread information fast word of mouth still remains a better way, to reach the audience (Randall, 2004). The article gives insights of how opinion leaders used in business marketing to influence consumers by word f mouth. According to the article, there is a need to identify the right opinion leaders, target them in brand campaigns, after, analysis of the right consumers for their influence. How...