GBEN3003 Introduction to Business and Entrepreneurship

LO 1 Distinguish between different concepts: entrepreneurship, entrepreneur, inventor, and innovator.​

LO 2 Recognise the skills needed to operate a successful business using entrepreneurship principles

LO 3 Identify the primary functional areas within a business and their main functions

LO 4 Develop an understanding and awareness of globalisation and international trade

OVERVIEW:

 

The assignment should be submitted as SINGLE PDF file that includes the poster and the annotated content and follows the Assessment template available on Moodle.

 

Ensure OBU Harvard style is considered throughout your written content for both poster, annotations, and the Reference List.

All the academic and non-academic sources should be incorporated into your Reference List at the end of both poster and annotated content according to the OBU Harvard style.

Proofread your completed work as such to avoid minor errors, typo errors and ensure that your work is following all the recommendations and areas of discussion.

 

Students should design a poster with accompanying annotations for an audience at GBS, including potential students, current students, teachers, and management staff.

The aims of your poster and the annotations are to demonstrate your understanding of a business, how it emerges from an entrepreneur, and operates locally, internationally, and globally.

Both poster and annotations should explore one of the given companies by focusing on the entrepreneurial mindset and skills that have shaped the overall company’s success, its mission statement and core values aligned with the company’s profile.

TASK:

 

Prepare a poster with accompanying annotations that demonstrates your understanding of a business and the role of the entrepreneur in coordinating how the business functions in the globalised economy. The poster and accompanying annotations should be equivalent to 1500 words.

The poster should be comprised of graphics and written content of approximately 500 wordcount and must consider the following requirements:

 

1. A captivating title to gain the audience’s attention.
2. Explain the company and state what it does.
3. Identifies the entrepreneur or entrepreneurs that founded the company.
4. States if the entrepreneur (or entrepreneurs) of the company is an innovator or inventor.
5. Outlines the skills of the entrepreneur (or entrepreneurs) who founded the company.
6. Shows how the entrepreneur (or entrepreneurs) used their skills to shape the company and its functional areas.
7. State the markets that the company trades in.
8. Indicates the company’s core values, mission and vision.
9. Identify the organisational culture of the business.

 

 

The accompanying annotations should discuss in greater detail all the recommended areas and the following requirements must be considered:

 

1. Contains maximum of 1000 words.
2. Be written in academic format, style by considering introductory statement, conclusion, and paragraphs into the written content.
3. OBU Harvard style accompanies both the poster and the annotations.
4. Demonstrates a good level of critical thinking within the written content.

 

You must select one of the following companies and conduct your research on it. During your research, you must focus on the above points 3 – 9 and use your findings to prepare your poster.