A Business Report on: HARVEY NICHOL
ES DEP MARTMENT STORE
You will need to prepare a business report by assuming that your boss will read it. In this report, you will produce a retail mix strategy.
An Executive Summary
Industry and Market Analysis:
A short description of the industry and the market (size of the market, financial figures, etc). You need to provide macro and micro environmental analysis of the selected retailer’s market. Think about using potential analysis tools, such as PEST(EL), SWOT, Porter 5 Force’s.
In this section, you should identify the targeting strategy of the retailer and its brand positioning and the image of the retail store.
Retail Mix Strategy:
Document the selected retail’s employed strategies of:
Distribution and merchandising;
Employed pricing strategies;
Employed promotional strategies;