You are required to demonstrate your knowledge of the marketing planning process and its practical applications.
You will do this by answering 2 short answer essay questions relating to your organisation( Keats House,London).
Tha questions are:
1. Explore the reasons behind your chosen target markets for your marketing calendar campaign.
2. Assess 3 key macro issues that affected your decision making for your marketing calendar campaign.
Each question requires 500-500 words, 1000 words all together.
I have attached my marketing planning calendar for Keats House,London and the assignment brief as well.
Module Learning outcomes:
i. Assess the nature of the tourism marketing environment
ii. Recognise and apply the principles of the marketing planning process.