A 2000-word academic essay is due at the end of the unit with the following topic:
Identify a major business incident that occurred at least 2 years ago. Briefly describe the incident and then provide an analysis of the way the company handled the issue
drawing on the various theories and strategies covered in this unit (please note this is more than one theory)or one strategy required). You will need to draw on news reports (written and video), press releases, interviews, and company reports and investigate these considering the various topics in this unit. As it is an academic essay you are expected to draw on academic journal articles (available online through the UC library) and other academic sources outside of the materials provided in this unit. Ensure that any video material accessed online is fully referenced and the link provided with your essay.
This unit uses the Harvard referencing and citation style.