- Demonstrate the following knowledge and understanding
To demonstrate understanding of how international businesses operate within their strategic context
- Demonstrate the following skills and abilities
To use appropriate research concepts and frameworks to evaluate international business practice
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Apply your understanding of international business, market selection and entry modes to a specific company (which will be allocated to you) and recommend a new market to enter, the optimal entry mode and any other relevant particulars.
You will need to utilise both theoretical knowledge and necessary frameworks/tools relevant to the assessment alongside strong consideration of practical issues and potential obstacles. You need to apply your research skills to find information and literature on the allocated company and potential markets. You are expected to also address the impact of relevant current issues, such as the shift in trade patterns due to the Covid-19 pandemic and other trends.
Recommended Elements
- It is strongly recommended that your report contains consideration of at least some of the following unit concepts, models and topic areas to support your recommendations and develop your argument.
- Political risks
- Legal systems
- Cultural distance
- International supply chains
- Economic and trading blocs
- International marketing
- FOREX and currency risks
There will be a Checkpoint before Week 8 of the unit where you will be expected to discuss your approach and ideas for the assessment with the tutor. This will use the Assessment 2 Checkpoint Template document on the BREO shell and you are expected to record the feedback given on the Process Log.
