The world of mobile and wireless communication has an incredible history spanning across a century of technology novelty from Marconi’s earliest transatlantic transmission of 1899 to the global adoption of cellular mobile platform by more than four billion people today. Likewise, wireless has develop into one of the most universal key technology enablers for a variety of communications and computing platforms scaling from broadband access, third-generation/fourth-generation (3G/4G) cellular equipment, indoor WiFi networks, and vehicle-to-vehicle (V2V) systems and radio-frequency identification (RFID) functions (Raychaudhuri & Mandayam, 2012). This growth has led to an increased pace of research, improvement in the wireless area and adoption into business to attract and retain customers. This paper offers a perspective and a look at how companies have adopted and implemented organizational structures, wireless, and mobile technologies to advance business efficiency.
Introduction
The world of information and communications technology (ICT) is presently undergoing an elemental transformation from the age of personal computers (PCs) and wired internet to a new paradigm founded on portable devices interconnecting wirelessly. This period is also known as the emerging “mobile Internet age.” Today, Mobile and wireless technology is increasing in swift speed due to the constant research and highly developed techniques. Wireless communication is an rising technology in all the areas of mobile communication for instance location based services, internet access, video conferencing solutions, mobile entertainment services, mobile financial services among others. Users can exploit these applications at any given time and from anywhere through mobile and cellular communication (Kumar & Poornima, 2014). The purpose of this paper is to analyze how businesses have adopted wireless and mobile technologies to improve their user experiences and in turn attracting and retaining clients.
Wireless technology refers to the ability to interact electronic systems and products using electromagnetic energy, to transmit data/information between them, thus facilitating communication between devices. On the other hand, mobile technology refers to a technology used for cellular communication. The mobile technology has evolved from simply being a two-way pager to being a smartphone, an embedded web browser, GPS navigation device, mobile phone, handheld gaming console and an instant messaging client device (Raychaudhuri & Mandayam, 2012).
Mobile and wireless technologies in business
Many organizations have adopted these technologies to expand their tentacles and increase their client-base. For instance, Delta Airline invested over $2billion to offer their clients in-flight communication and beyond the airport gates, allowing them to book a flight ticket through platforms for instance, facebook.com.
