Learning outcomes
After studying this module, you should be able to:
LO1. Evaluate the role and function of marketing within both “for-profit” and “not-for-profit” organisations.
LO2. Analyse internal and external marketing problems within macro and micro-organisational environments.
LO3. Apply relevant and appropriate marketing theory and frameworks to a range of business contexts.
LO4. Collaboratively curate appropriate marketing strategies to support marketing decision-making.
LO5. Generate and present solutions to marketing problems using problem solving and decision-making skills.
