All students completing MGMT4000 should be able to apply general management and research
related skills and knowledge by proposing, researching and writing a Strategic Plan. This is an
applied skills, term project, a ‘hands on’ assessment where students will experience the steps in
developing a strategy and related strategic plan, and conducting relevant business research. The
student will demonstrate that have identified a business/marketing challenge or, opportunity, and
have carefully considered how to help the firm move forward to a desired future situation.
The purpose of the Strategic Plan is to provide a set of business recommendations for the
management of a (business) organization. The plan is based on the analysis of the company’s
current situation, it proposes and evaluates the competitive, functional and corporate strategy,
together with relevant strengths and weaknesses. Finally, the plan outlines how to implement the
proposed business recommendations.
Some plan templates may vary, but a good strategic plan captures basically the same information
that should:
a) answer key questions about the operations of the organization, about the business;
b) act as a reference document to help execute the business strategy; and
c) develop a structured approach to address the business/marketing challenge/opportunity,
and to creating services and products that satisfy buyer`s needs and wants.
Instructions:
This assessment requires student to conduct research for one Strategic Plan, present the strategy,
and deliver one Strategic Plan. Students are also required to have regular and relevant
contributions every week, contributions that help to prepare the Plan and respective Proposal.
The assessment is valued at 30% of the overall course grade, and is graded as per below:
1) Strategic Plan: presentation of the strategy, with SWOT analysis (10%)
2) Strategic Plan: weekly contribution and well-written plan (20%)
Since each of the assignments is dependent upon preceding one, students are required to attend
and contribute during all classes/labs. In this way, each student can demonstrate individual
progress, and can receive assistance when needed. Accordingly, missed time will result in
significantly lower grades on the mark for this assessment.
Each student is to act as member of a management consultant that provides strategic
management services. The ‘client’ is the organization that would potentially offer the product the
team has chosen to investigate (hypothetical or practical). The client organization has requested
the team investigate a business/marketing opportunity/challenge. The client organization has
requested the team develop a strategic plan for addressing the business challenge/opportunity.
The client organization is the teams’ choice. The product offering to be investigated is the teams’
choice, and can be ONE existing product offering that would generate revenue.
Note: Demonstration of contributions and work progress, online or in-classroom, will have a
significant impact on grade achievement for each part of the assessment. Missed classes,
or lack of contribution will result in reduction of the marks.
Strategic Plan: the comprehensive plan with relevant analysis of the challenge/opportunity, with
business objectives, with business solution(s) and recommendations.
Deadline: submitted to the drop box on D2L by midnight on Saturday March 29, 2025
Deadline: presentations of the strategy conducted during last weeks of classes
20% of the final course mark and includes attendance, weekly contribution and progress
