Analyse ONE organisation from the following list
2.
Find out whether it has any plans to enter any new country, either with an existing product/service or a new product/service.
a.
If yes, then you can use this as a guideline.
b.
If not, then you need to evaluate the viability of the next market to consider and offer recommendations.
3.
To determine the company’s current situation, analyse the company’s…
a.
capabilities (internal analysis)
b.
environmental analysis (external analysis)
4.
Identify ONE new country that the company could potentially enter.
5.
Outline the strategic concerns in the new country (market).
6.
Make recommendations for the short, medium and long term on the company’s future in the proposed new market.
LUSH Cosmetics
Deliveroo
Assignment content
The content of the assignment should include:
• INTRODUCTION
A brief overview of the company and its current portfolio (4Ps/7Ps) and any recent international activity.
The purpose of the report
A brief introduction to the new market identified.
• INTERNAL & EXTERNAL ANALYSIS – where are they now?
Conduct an internal and external analysis (home market) to determine the company’s current situation.
• STRATEGIC CONCERNS IN THE NEW MARKET
Evaluate the strategic concerns in the new market, taking into consideration the situational analysis undertaken in the previous section.
• RECOMMENDATIONS & CONCLUSIONS
Make some recommendations for short, medium and long-term.
This section should focus on what they must do to achieve realistic results in the new market including the entry strategies/modes.
Please note this is only a guideline and you are ultimately responsible for the structure of your report. However, you need to incorporate the main areas outlined above as this is taken into consideration in the marking criteria.
