Assignment 2 requires you to write a 2,500-word-essay based on a strategic digital analytics issue incorporating assigned reading.
You cannot use an AI content generation tool (such as Google Gemini) to draft or write your essay. The Edinburgh Napier AI guidelines apply to this essay. You must add the AI cover sheet to your report.
Your essay must address the following topic:
Critically discuss the main ethical issues of analytics and data-driven marketing in an age of artificial intelligence (AI) technologies. Use examples from contemporary theory and practice to illustrate your points.
Your essay must incorporate at least 2 (out of 3) articles from the assigned reading. The assigned reading (3 articles) can be found on the Moodle page.
Please use a minimum of 10 references to construct your essay (2 assigned + at least 8 of your own choice). You can find a selection of academic articles on the module’s reading list (Moodle page).
