This module is Digital Business & Marketing.
The first 5 weeks of lectures and workshops focus on Marketing – not just digital marketing but all aspects of contemporary marketing so that you can think critically about marketing practice in its global and digital environment.
•Define the concept (for example, 4Ps, also 4Cs and 7Ps)
•Clarify the relevance of the marketing mix to academics or business, etc.
•Identify a variety of limitations or disadvantages
•Use clear examples to illustrate them
•Balance these with some advantages and offer critical insight
•Conclude by answering the question (eg. “….even though there are limitations, the marketing mix remains an important heuristic because…”
Do not copy and paste from other sources but use your own words to answer the question . Any sources should be cited correctly
