MRK 108 - Marketing Strategy Part 2

B2C or B2B

The Marketing Mix

Product:

Briefly describe the product you are going to introduce or re-develop.

Consider your customers, the stage of the product lifecycle, differentiation strategies.

Product positioning statement and chart.



The product to be introduced is Xiaomi smart phones. Xiaomi enjoys a huge fan base globally. Xiaomi smartphones have special features yet their prices are cheaper than their two biggest competitors that is, Samsung and Apple.

Xiaomi smartphone is simply a good quality phone with more special features than standard android phones yet sold at a lower price. A high quality robu