Assignment Overview
The final deliverable includes a Research Report and an Oral Presentation, integrating findings from Assignment 1 (Research Proposal) and Assignment 2 (Survey/Questionnaire).
This assignment comprises two elements – the Research Report and the oral presentation. It is an opportunity for students to apply and improve analytical, problem-solving, statistics, decision-making, marketing strategy, and presentation skills.
Research Report
The Research Report summarizes key findings and provides business recommendations based on the research conducted in Assignment 1. These insights will help management address specific business challenges or opportunities.
The task requires a keyed Research Report (business document) of at least five pages (1,875 words) and not more than ten pages (3,750 words) in length, excluding the Cover Page – include word count, Table of Contents, References, and Appendices.
Formatting
•
All sections must be written in complete sentences using the student`s own words. Bullet points should only be used for listing items, not as answers
•
The body of the research paper should be 1.5-spaced in 12-point Arial font.
•
Include page numbering.
•
Appendices section should be placed after References page. Here is a tutorial on how to create an appendix and how to reference the sources in it: https://www.youtube.com/watch?v=BGEd1rP294E
All references must be listed on a separate `References` page before the Appendices.
• Use APA 7 (American Psychological Association 7th edition) style for reference and in-text citations.
• MyBib is a reliable and free referencing tool to help with in-text citation and referencing. https://www.mybib.com/#/projects/me0bZ9/citations
• Seek help from the library.
• Do a thorough grammar and spell check - https://app.grammarly.com/
Students are required to attend all classes and labs to demonstrate individual progress and receive assistance. Thirty percent (30%) of the research report mark is based on attendance, in-lab contributions, and recorded progress.
The lecturer will regularly take attendance and review individual progress. Failure to attend the labs, or failure to demonstrate progress during (online) classes and lab times, will result in zero points added to the mark for the research report.
The Research Report should include the following sections:
1.
Cover Page
•
Course name, number, section number, semester (i.e., MRKT2002 Winter 2025, section #)
•
Student names and IDs
•
Lecturer`s name
•
Product/Service name
•
Word count
