Developing a Timeline and Budget for an IMC Campaign
In this group assignment, you will collaboratively create a comprehensive timeline and recommended budget for an integrated marketing communication (IMC) campaign. By developing a strategic timeline and a well-justified budget, you will gain valuable insights into the planning and financial aspects of a successful campaign. This exercise will enhance your ability to coordinate campaign elements and manage resources effectively.
Assignment Instructions:
Part 1: Timeline Development
- Campaign Elements Timing: Outline the timing for each campaign element, both in terms of development and execution tactics. Clearly explain why you`ve chosen specific times for each phase of the campaign.
- Justification: For each chosen timing, provide a detailed rationale for your decision. Consider factors such as market trends, audience behavior, competitive landscape, and seasonality that influence the timing of campaign activities.
Part 2: Budget Development
- Comprehensive Budget: Utilize a budget of $100,000 for a year that encompasses the entire campaign, covering both campaign development activities and execution tactics.
- Allocation of Resources: Detail how and when the budget will be allocated for different campaign elements. Break down the budget to show how expenses are distributed across various stages of the campaign.
- Rationale for Budget: Provide a thoughtful explanation for each expense included in the budget. Justify your budget decisions by considering factors such as the significance of the campaign element in relation to your target audience, the specific needs of the campaign, etc. Make sure to back these up by proper research sources.
Submission Guidelines:
- You are required to collaborate as a group to complete this assignment.
- Develop a clear and organized document that presents your timeline and budget.
- Your explanations should be concise but thorough, showcasing a deep understanding of the strategic considerations behind your choices.
- You can use charts, graphs, or any other visual aids to enhance the clarity of your timeline and budget.
- Cite relevant sources or references to support your decisions.
