Introduction
Business Research project helps you to design and develop an empirical investigation on a specific, current business issue, within an organisation and make cost effective recommendations sensitive to the chosen organisation
Module summary content and aims
This module is aimed to consolidate the learning from across the course in an applied format to enable students to demonstrate in-depth understanding of theories, frameworks, models and concepts relevant to a specific business issue. The module is designed to be an applied equivalent of a more traditional dissertation module. Instead of writing an academic dissertations based on original research, students will be conducting applied research on a specific company, market, or business opportunity and write up their results in the format of a consulting project, industry analysis or business plan. Thus, the module will help students develop an advanced mastery of analysis and synthesis of data in a practical context. Through guided research they will demonstrate the ability critically to evaluate evidence pertaining to a specific business issue in a practical context and present conclusions and recommendations.
This module also provides opportunities for students to synthesise and apply their knowledge and experiences from their whole course. It helps students to successfully negotiate the transition to the next stage of their career, whether to the workplace or further study. Students will be expected to introduce the context and the issue; to write a methodology; to include an appropriate and current concise review of the literature; to show appropriate data collection, presentation and analysis, based on sound research; draw relevant conclusions; make realistic and cost-effective recommendations; and to give clear references and where appropriate a bibliography. The recommended word count will be 4000 (excluding references and appendices). All students will be provided with four workshops (3hrs * 4); as part of guidance in completing the Research project.
Specific expectations tutors will have of students:
As is widely understood within the higher education sector, the quality of outcome a student gets from a module is related to the amount of effort that they put in. To increase your chances of gaining maximum benefit from this module, we recommend that:
▪ You attend all scheduled lectures/workshops and/or seminars
▪ Be professional in behaviour and communication
▪ Regular visit to and utilisation of resources on the Blackboard platform for this module
▪ Seek advice from the module tutor and your allocated topic lead on matters relating to this module
▪ If you will be absent, please inform the tutor by email in advance as a courtesy
▪ Submit your project on time
LO1
Identify, define, and justify a business issue that is of strategic relevance to the chosen organisation.
LO2
Critically analyse and discuss existing literature, contemporary business policies and practices relevant to the chosen issue.
LO3
Evaluate and select appropriate theories/frameworks based on the chosen issue
LO4
Critically evaluate different research methods and apply appropriate research method and design for their Business project
LO5
Undertake a systematic analysis of quantitative and/or qualitative information and present the results in a clear and consistent format
LO6
Draw realistic and appropriate conclusions and make recommendations supported by cost implications and ethical considerations
LO7
Develop and present a persuasive and coherent business research project
