For this assignment, you need to present an Individual Portfolio (maximum 3,000 words) of persuasive written and visual content based on a realistic issue for an organisation or brand; and a theoretical justification explaining how you have used persuasion theory and techniques and addressed ethical/sustainability issues in your strategy.
Develop a critical awareness of the key elements of persuasion theory, including ethical issues and propaganda.
2. Develop a critical awareness of the role and impact of persuasion techniques in communicating with a variety of target audiences.
3. Plan, structure, and compose a range of persuasive writing material to enhance the communication message for online and offline audiences.
PLO3. demonstrate an awareness of ethical, corporate social responsibility and sustainability issues appropriate to the level of study and the discipline context 3.1 Recognise, explore, and reflect on key ethical issues as they affect own and others’ practice. 3.2 Recognise, explore, and reflect upon corporate social responsibility and sustainability issues as they affect different stakeholders.
Create a blog post of your own which the organisation can use to communicate with the key public, target audience or consumer group. The blog should aim to persuade or influence behavioural change. Give the word count at the end of the blog post.
