Country Market Report
Project Guidelines
Each student will select a target country to research and present. My country is Senegal
Each student will select a product that is not currently available in the selected country . My selected company is UBER.
Research will be conducted before each individual phase below so that each student is fully educated on the target country.
Assignment:
Students will be completing a County Market Report where you will explore how to take a product (approved by the instructor) into a foreign country and develop a marketing plan for that product in the target country. Write a minimum of two-page paper on taking UBER to Senegal on the topics Below

Political and Regulatory Environment Buyers and Competitors

-Buyer Behavior Local and Global Competitors